UMR has been the primary private pollster to the Labor Party both federally and in every state and territory for the last 10 years.
We use qualitative research to canvass and explore issues in the community, candidate attributes, and reactions to policies and communications materials, including television advertisements.
Quantitative work includes stand-alone mid-term studies, nightly tracking in the lead-up to elections and rapid reaction monitors in individual seats.
We believe our success in the political arena is based on our strong edge in sampling, highly accurate quantitative results, our ability to move rapidly into the field and turn around results and our cumulative political experience.
For more information, please see Political Heritage.