Clients can rely on UMR for accurate, economical, flexible and fast quantitative research that cuts to the heart of the issue.
Quantitative research provides a statistical measurement of any segment of the population and allows clients to confirm findings from qualitative research, establish benchmarks and track changes over time.
- Our quantitative methodologies include:
- CATI telephone interviewing
UMR has its own call centre facilities in Perth and Auckland with state of the art computer aided telephone interviewing [CATI] systems staffed by a team of over 100 highly trained interviewers.
Having our own facility available seven days a week allows us to finalise a questionnaire in the afternoon, put it into field overnight and present top-line results to our client the next morning.